Marketing Analysis Marketing And Marketing Mix Four Ps...

To launch a new product to account the market share and get fat profits in this changeable and competitive market today is not a simple work. According to the Chief Marketing Officer in the AMA () , it is told that the new definition of marketing has changed marketing to an educational process. This means that the mainly role for marketing is going to take on the needs of the customers and stir the launch for new products to deliver the values to make the final customer happy. In this article, centering on the customer needs in the marketing, it will analyze and evaluate the role played by marketing during the process of developing a new product, using the STP and Marketing Mix Four Ps theory systems. As noted by Jobber and Chadwick (2013), new products are divided into four types including product replacements, additions to existing lines, new product lines and new-to-the-world products. Every of these new products are developed basing on the customer needs which are carried in the marketing. In other words, marketing is the carrier of the customer needs. Customers take marketing activities in the marketing process so that their needs are displayed in the market. The customer needs can be analyzed from the marketing environment via the management tools like PESTEL and the Porter’s Five Forces frame works. () According to the American Marketing Association Definition of Marketing (), it is defined that the process for the marketing is to create values for customers. ItShow MoreRelatedMarketing Mix, By Neil H. Borden1629 Words   |  7 PagesThe Marketing Mix The marketing mix, also referred to as the four Ps, represents a list of categorized, dynamic parameters of a product that define its value. Marketing decisions are based on these four categories: product, price, place, promotion. 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